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Best Landing Page Builders for SaaS: Templates, Tools & Conversion Tips

on 05 Aug 2025, by Bogdan, in Blog, Cloud, Guides

by Bogdan

Looking for the best landing page builder and templates to design high-converting SaaS landing pages? This guide will help you choose the right landing page builder for your next projects.

Finding the right landing page builder and templates can go a long way to help you design pages that truly convert. Increase sign-ups, free trials, downloads, or whatever it is you aim to achieve.

But with so many tools out there, how do you choose the one that actually fits your goals? That’s what we’re here to help you figure out.

In this article, we’ll walk you through:

What to look for in a landing page builder and template.
Top 5 landing page tools for SaaS teams.
Real-world landing page examples and a few takeaways (in case you're looking for inspiration).
Some design tips to get started creating landing pages for SaaS.

Right away, here are some quick questions to help you determine the right SaaS landing page builder.

What to look for in a good SaaS landing page builder

Not all landing page builders are designed with SaaS-specific needs in mind. Some are built for simple sites, personal portfolios, or generic marketing pages. That’s fine for basic needs, but if you're building a technical SaaS landing page, you’ll need more than just good looks. You want a tool that digs into performance, conversions, or advanced functionality.

So, before you commit, here are the key things to evaluate when picking the right builder:

Does it help increase conversions?

The main job of any SaaS landing page is to drive action the moment someone lands on it. Whether that action is signing up, booking a demo, or starting a trial, your builder should support features designed to convert.

Look for elements like:

Strong and clear CTAs.
Visuals like product videos, images, or infographics.
Trust elements like testimonials, client logos, and badges.
Clean and simple page structure.

These elements aren’t just nice-to-haves. They work. In fact, landing pages that include video can boost conversions by up to 86% according to Sender.

Can you customize the landing page to fit the brand identity?

A good builder should give you full control to design the page the way you want, whether you start with a template or from scratch.

So, look for:

Drag-and-drop editing.
Flexible layout options.
The ability to add custom code or CSS (in case you need advanced control).
Support for brand assets like logos and icons.

Is it mobile-friendly and fast enough?

More than half of web traffic comes from mobile, so your landing page should be built for small screens as well.

The best landing page builder:

Use responsive or mobile-first layouts.
Minimize load times and redirects.
Avoid requiring unnecessary taps or scrolls.
Generally, supports speed, performance, and SEO.

Does it integrate with your existing SaaS stack?

A SaaS landing page isn’t useful unless it fits seamlessly into your stack.

Before buying:

Make sure the builder integrates with your email platform, CRM, analytics tools, and anything else in your workflow.
Check for webhooks or Zapier support. You may also need API access if you need custom connections.
Look for documentation and active support in case you run into issues.

Can I test, track, and improve performance?

Growth means iteration. Make sure you can:

Run A/B or split tests.
Track conversion rates or engagement.
Use heatmaps or connect analytics tools easily.

Will it be a smart investment as you scale?

Look beyond the base price. Some tools usually start off free or cheap, but costs creep up fast. Ask:

Are there limits on traffic, pages, or leads?
Do you need to upgrade just to unlock basic features?
Does the pricing scale fairly with your needs?

Takeaway: The right SaaS landing page builder should make your work easier, not harder. Asking these questions upfront helps you select a tool that aligns with your goals, supports your team, and won’t hold you back as you grow.

Next up, let’s explore our top landing page builder picks and how each one stacks up.

5 best landing page builders for 2025

We consider the following to be the best landing page builders for SaaS businesses, which we have handpicked based on the criteria above.

Brizy

Best for: Creating high-converting SaaS landing pages in the simplest and fastest way possible.

Price: From $19/month or $190/year

Brizy is our own landing page builder, and we built it to solve a problem that most teams run into: building web projects or landing pages takes too long and feels overly complicated. Brizy offers a user-friendly dashboard to manage various SaaS landing page projects alongside an intuitive drag-and-drop editor for customizing pages and templates.

But Brizy goes beyond just creating and editing templates. With SEO features, customizable block elements, and built-in integrations for forms, email platforms, and analytics, it helps you create landing pages that will truly convert.

With Brizy, here’s what you’ll get to simplify landing page creation:

Easy-to-use drag-and-drop editor

Full control over customization, inline editing experience, and SaaS specific templates for pricing, product launches, waitlists, and feature highlights, so you’re never starting from zero.

Optimized for conversions

Focused page templates, with built-in lead gen elements, popups, CTA placement, and smart layout defaults.

Reusable content blocks

Create reusable block elements like testimonials, CTAs, feature sections, FAQs, and trust signals for future projects.

Deep marketing integrations

Integrates with marketing tools like Mailchimp, HubSpot, Zapier, ActiveCampaign, and Google Analytics, so your pages, forms, popups, and CTAs feed directly into your funnel.

Team collaboration

Use team and collaboration tools to manage user roles and client access for smooth marketing workflows.

Here’s the key benefit: Brizy is designed for SaaS businesses that need a simple way to create and manage different landing pages for various marketing campaigns. If you want to resell landing pages for an additional revenue stream, you can also sign up for white label program.

HubSpot

Best for: Businesses that want landing pages closely connected to a CRM and marketing tools.

Price: Free (Paid plans from $45/month).

HubSpot is one of the leading tools for digital marketers and salespeople. It is a full marketing, sales, and customer service platform that provides CRM management, email marketing, blogging, forms, and a landing page builder.

This builder will help you create beautiful pages that generate leads and look great on any device. No developers or an IT team’s help is required.

Here’s why you might want to use HubSpot as your builder of choice:

Built-in CRM integration. So, every lead you capture goes straight into your CRM.
Personalize content based on CRM data. HubSpot lets you display different content, CTAs, and forms to improve your conversion rates.

Built-in analytics to see how your page performs by tracking metrics like conversion rates, bounce rates, and form fills.
You can set up powerful automations for follow-up emails, nurturing, and segmentation.

If your team already uses HubSpot, or you want a landing page tool that works hand-in-hand with your sales and marketing systems, then go for this builder. You'll trade some creative flexibility for a more convenient setup and better connections with your other marketing tools.

HubSpot landing page builder is only available as part of the Marketing Hub platform.

Leadpages

Best for: Creating lead generation pages.

Price: From $37/month billed yearly.

Need a way to collect more qualified leads? Leadpages is designed to help you do exactly that. You pick a template, tweak your message, connect to your email tool, and publish. You'll find built-in tools like popups, alert bars, and lead forms that are designed to boost conversions.

This fast, SaaS landing page builder works especially well for marketers and small businesses who want to collect and qualify leads.

Why we like it:

Simple drag-and-drop interface
Direct integrations with email and CRM tools like Mailchimp, ConvertKit, and HubSpot.

Fast publishing with free hosting, WordPress plugin, or custom domain support

Note: A/B testing, online payments, email triggers, and advanced integrations are only available on higher-tier plans. Besides, templates can make all sites look the same, which isn’t great for branding.

If you need a way to launch high-converting landing pages faster, generate qualified leads, and optimize your marketing efforts, this builder does the job cleanly and without code.

Unbounce

Price: From $74/month billed yearly.

Unbounce has been around for a long time, and for good reason: it’s built to drive conversions. You get an AI-powered Smart Builder and a smooth drag-and-drop editor to help you build pages quickly and easily.

It also includes helpful features like popups, sticky bars, and other tools that guide visitors toward taking action. Whether your goal is to collect leads, drive signups, or promote offers, Unbounce gives you what you need to make it happen.

Why we like it:

A Smart Builder that suggests layouts and content based on your audience.
Smart Traffic. With this AI feature, once you hit 50 page views, the tool automatically sends visitors to the landing page most likely to convert.

Integrates with WordPress, Google Ads, Salesforce, Marketo, and other popular email, CRM, and analytics tools.
Built-in A/B testing and analytics help improve results.

The downside? It’s not a beginner-friendly tool. The learning curve tends to be steep because there are dozens of tools and integrations to get familiar with. However, you’ll reap the rewards if you have the time and want an advanced landing page builder.

Besides, at $74/month (for the basic plan), Unbounce is one of the most expensive landing page builders on this list. Mostly, they target enterprises over small businesses.

Webflow

Best for: Full design control and highly custom SaaS landing pages.

Price: Free (Pro from $14/month billed yearly)

We intentionally added Webflow for SaaS teams who want more creative and design control. This builder takes a more advanced approach to customization, letting you fine-tune everything from the layout, styling, interactions, and mobile responsiveness.

Whether it's a new page for a marketing campaign, event, launch, or anything else, your marketing team can build it themselves, quickly and safely.

Here’s why you might want to use Webflow as your platform of choice:

Complete layout and design control using building blocks, flexbox, grid, and custom breakpoints.
Forms, integrations, and webhooks that connect to CRMs, email tools, and automation platforms.
Built-in CMS for managing dynamic content like blog posts, use cases, or feature pages.

Note: Webflow is mostly designed for developers, advanced users, and marketing teams. The learning curve is also steep. If you’re a beginner or not very technical, it might not be the right tool for you.

Need a few real-world examples of landing pages by SaaS companies to inspire your own? Let’s examine four landing page examples and what you can take away.

4 SaaS landing page examples to use as inspiration for yours

By going through these examples of landing pages for various SaaS companies, you can pick a few ideas or takeaways to design and structure your page.

Strictly.ai

Strictly.ai is one of the high-converting SaaS landing pages built using Brizy. It promises to increase conversions by turning your website into a fully conversational experience. Instead of just browsing, visitors can talk to an AI assistant that guides them, answers questions, and helps them convert, much like a smart sales rep on autopilot.

No chatbots. No forms. Just an AI-driven conversation built into the flow of your site.

Here are three landing page takeaways that caught our eye:

Lead with a bold outcome. The headline is direct and results-focused: “Replace Your Chatbot & Website in Seconds” with “283% more conversions.” This kind of claim catches attention because it answers the only question that matters to most visitors: “What’s in it for me?”

Blend CTAs with conversational prompts throughout the page. What caught our attention is the floating prompt bar that invites you to questions about pricing, features, or support at any time. In a way, that makes the site conversational.

Use white space. Strictly.ai's landing page isn’t too busy or crowded. There’s loads of white space, which makes it super easy to read.

Check out the Brizy showcase page for more SaaS landing page inspirations, including other types of websites.

Testimonial.to

The landing page of Testimonial is a great example of a page that almost has it all. Powerful headline? Check. Clear value messaging? Check. Real customer videos and client logos? Check. You get the idea.

The page is quite long, but that just gives the Testimonial.to team more to convince you to try it for free. And there are plenty of CTAs along the way in case you missed the one at the very top of the page.

What makes Testimonial’s landing page so effective?

Powerful headline, subheadline, and a short video explanation. The hero section highlights the user's problem, the benefit, and the whys of solving it, and presents their tool as the solution.

Repeat CTAs and guide the flow. They scatter it with CTAs and step-by-step visuals to walk you toward action without feeling pushy.
Lead with social proof. They feature client logos and several customer testimonials to build their case.

GetResponse

GetResponse is an all-in-one marketing platform focused on email, automation, and landing pages. The landing page jumps in with a strong promise, and below it is a prominent CTA, in yellow, that offers a 30-day free trial.

Three takeaways from GetResponse’s landing page:

Feature + benefit structure. Each tool is shown with an icon and short explanation, making the page easy to skim.
Engage users with imagery. GetResponse features a load of friendly faces on its landing page, which helps to build an instant connection with customers.
Add credibility with data and case studies. Stats like deliverability rates and real customer results give the page weight.

ClickFunnels

The goal of the ClickFunnels landing page is to get you to start using its software by sharing your email address. There’s no overload of features or vague descriptions.

Everything on the page is designed to show how easy it is to get started and what you can accomplish with the software. This directness is what makes the page effective.

What ClickFunnels gets right on this page:

Good use of testimonials. Using video testimonials actually lets customers sell for you, especially when they come from people your potential customers look up to. The right quote can do most of the convincing for you.
Use CTAs liberally. Just like Testimonials, there is a CTA banner for almost every section. This allows users to convert at any time.
Use a video walkthrough. Immediately after the CTA, ClickFunnels adds a quick video that shows how the tool works for your funnels, store, CRM, email marketing, and online courses.

Other SaaS landing page examples you can check out include:

Zoho
Slack
HubSpot
Brizy
etc.

Up next, we’ll give you a brief guide to designing a high-converting landing page.

Quick tips to design high-converting landing pages in SaaS

Now that we have looked at a few examples of landing pages you can learn from. Here is a quick guideline and some practical tips you can apply, no matter what you're offering.

Conduct research to understand your audience’s pain points

If you want people to take action, you need to understand what they care about first. Don’t start designing your landing page until you know what problem your audience is trying to solve and what might convince them to choose you.

Here’s why?

Once you understand what your target audience needs and wants, you can speak directly to them, and that’s what gets them to convert.

How do you get this insight?

Interview users or read through reviews of similar SaaS products or tools.
Look for common pain points or frustrations.
Go to Topsy or Quora and type your primary keyword into the search box. Then, analyze the results.

In both sources, try to find questions your customers are asking and make a note of the results.

The benefit: Obtaining this data and insight through research can guide your copy, especially your headline, features, and call to action.

Design your page to drive action

From the top examples we've seen in the previous section, it's clear your landing page web design should do one job: to get people to act, usually with a CTA button, filling out a form, free trial, or something else.

To do that, every part of your page needs to work together — from the headline to the call-to-action.

Here’s how to make each element count (“we’ve used screenshots from Testimonial’s website to show examples”):

1. Grab attention fast with the headline

Your headline should speak directly to a problem or benefit your audience cares about. Make it bold, clear, and quick to understand.

Tip: Don’t try to be clever. Try to be clear.

2. Add the “why” in your subheadline

Right under the headline, use a short sentence that explains why this product matters or who it’s for. This gives your reader a reason to keep scrolling.

Quick tip: Try to connect the dots between their problem and your solution.

3. Use visuals to show. Don’t just tell

Use clean images, a product screenshot, or a short video that shows what your tool does and how it helps.

Tip: Make sure your visual adds clarity, not just decoration.

4. Add social proof, testimonials, or trust elements (optional)

Adding testimonials lets happy customers do the selling. A strong quote or short video can quickly build trust, especially if it includes names, faces, or company logos.

5. Highlight your “wins” in the core benefits section

Keep this simple. Break down the top 3–4 reasons someone should care about your product, not just what it does, but what it helps them do better or faster.

Tip: Focus on the benefits or results, not just features.

6. Make the call to action (CTA) obvious

This is the big ask. It could be signing up, booking a demo, or starting a trial. Make your CTA button stand out, and don’t hide it.

Tip: Repeat your CTA in multiple places, especially after each major section.

Need additional tips on how to make call-to-action buttons work for you? Check out our guide on best practices and examples to optimize call-to-action buttons. You’ll find tips like positioning your CTAs, messaging, and more.

Use colors to boost conversions

The right color can improve landing page conversions, too. For this reason:

Make your background easy on the eyes

Your background color should make your content easy to read. If the color is too deep, ensure the text contrasts well. Otherwise, if visitors have to squint, they won’t stick around.

Make your CTA pop

Your call-to-action should be the most noticeable thing on the page. Use a color that contrasts sharply with the rest of your design. At the same time, consider what each color represents and how consumers will perceive it.

Bottom line: Basically, there's no definite answer as to what color you should use. Instead, you should always test with different color schemes and track what actually gets more clicks.

Run a lot of A/B tests

Every brand and audience is different. So, it’s beneficial to test different landing page designs and call-to-action buttons to determine what works best for your market.

That’s what A/B testing is all about. If you need more comprehensive tips on how to design high-converting landing pages, check out our guide on 7 landing page optimization practices.

Final thoughts and recommendations

When it comes to building high-converting landing pages, the tool you choose can make all the difference. It affects how your page looks, how it functions, and how well it converts visitors into users.

Here’s a quick recap of our top picks for SaaS landing page builders:

Brizy is the most well-rounded option if you want to simplify creating landing pages with a mobile-first, conversion-focused design.
HubSpot works well if you’re already using their CRM and want everything in one place.

Leadpages is a strong choice for building lead generation pages with ready-to-go templates.
Unbounce is ideal for enterprises and marketers who want to focus on testing and optimizing for conversions.
Webflow gives you full design freedom. It's perfect if you’re technical and want advanced control.

By following this guide, you'll also find real-world examples to inspire you and proven design strategies to create SaaS landing pages that truly convert.

Now it’s your turn. Pick a tool, get building, and test your way to better results. Brizy is a smart place to start if you care about speed and simplicity.

Best landing page builder FAQs

What is the best landing page builder for SaaS startups?

The best landing page builder depends on your business needs, your team’s skill level, and how fast you need to move. If you want something quick and beginner-friendly, Brizy or Leadpages are great choices.

If your marketing is already tied to HubSpot, using their builder makes sense. And if you need advanced design control, Webflow might be your best bet. Startups often benefit from tools that are easy to scale and don't slow you down.

Can I use free landing page builders and still get good results?

Maybe. While tools like HubSpot and Webflow offer free plans, the basic features may only be enough to get solid early results if you keep your page simple and focused. If you need more tools to increase conversions, upgrading to a paid plan is important.

Which website builder to use for a SaaS landing page?

If you’re building just a landing page (not a full site), go with a dedicated landing page builder like Brizy, Unbounce, or Leadpages. They’re faster, easier, and more focused on conversions. If you need more custom design or are building a full SaaS website, Webflow is a solid pick.

What are the must-have sections in a landing page for SaaS?

At the very least, your page should include:

A clear headline
A short subheadline
A product visual or demo
Key benefits or features
Testimonials or trust elements
A strong, visible call-to-action

Everything else should support those core elements.

What is the advantage of a landing page builder over SAAS templates?

SaaS templates are usually a good starting point. However, you’ll need a builder to help you edit the layout, tweak your messaging, and test different designs. Otherwise, you’ll be stuck with what you see. What if another business uses the same template? You get the idea?

Is Webflow or Brizy better for a technical SaaS product?

If your team has design and development skills, Webflow gives you full control. It’s powerful but has a learning curve. If you need something easier and faster, Brizy is a better fit. This tool is specifically designed to simplify building landing pages using an inline-editing experience. This makes it a good choice for startups, small businesses, and beginners.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place and for the product roadmap.