Brizy Cloud Permalink Structure: The Complete SEO Guide
on 10 June 2026, by Bogdan, in Blog, Cloud, Updates, Guides
by Bogdan
A clean URL is worth more than you think. Before a visitor even clicks on your link, your URL is already doing SEO work - signaling to search engines what your page is about, building trust with readers, and reflecting the professionalism of your brand.
In Brizy Cloud, you now have full control over how your URLs are structured: from setting global permalink patterns for blog posts and custom content types, to assigning custom slugs to individual pages. This guide walks you through everything you need to know to get your permalink structure right from day one.
Table of Contents
- Why Permalink Structure Matters for SEO
- URL Best Practices: What Good Looks Like
- Setting Permalink Patterns for Blog Posts
- Setting Permalink Patterns for Custom Assets
- Using Custom Permalinks to Override Defaults
- Custom Permalinks for Pages
- Using Permalinks for Local SEO
- Quick Reference: Permalink Patterns in Brizy Cloud
- Common Mistakes to Avoid
Why Permalink Structure Matters for SEO
Your URL is one of the most overlooked on-page SEO factors. Yet it influences:
- Search engine ranking signals. Google uses the words in your URL as a lightweight ranking factor. A URL like /blog/best-email-marketing-tips tells the crawler exactly what the page covers before it reads a single word of content.
- Click-through rates. Users scan URLs in search results before deciding to click. A clean, readable URL builds confidence. A messy one - full of numbers, parameters, or random strings - raises doubts.
- Link equity and shareability. When people share or cite your content, a descriptive URL is easier to type, remember, and reference. It also passes context to the destination when used as anchor text.
- Site architecture signals. A well-organized URL structure (like /services/web-design/london) communicates your site hierarchy to search engines, reinforcing topical authority and internal linking strategies.
The bottom line: good URLs don't just look professional - they actively contribute to your rankings, your CTR, and your site's overall SEO health.
URL Best Practices: What Good Looks Like
Before diving into the Brizy Cloud settings, here's a quick reference for writing SEO-friendly URLs:
✅ Do:
- Use lowercase letters consistently
- Separate words with hyphens (-), not underscores or spaces
- Include the primary keyword of the page
- Keep URLs as short as possible while remaining descriptive
- Reflect your site's content hierarchy (e.g., /blog/category/post-name)
- Use static, human-readable slugs
❌ Avoid:
- Dynamic parameters like ?id=9101925 wherever possible
- Dates in URLs for evergreen content (they signal staleness over time)
- Stop words like "a", "the", "and" unless necessary for readability
- Keyword stuffing (e.g., /seo-tips-best-seo-tips-for-seo)
- Changing URLs after a page is published without setting up 301 redirects
A great URL answers the question: "Could someone guess what this page is about just from reading the URL?" If yes, you're on the right track.
Setting Permalink Patterns for Blog Posts
Rather than setting a URL manually for every blog post you publish, Brizy Cloud lets you define a permalink pattern - a template that automatically generates the right URL structure for every new post.
How to set it up:
- In your Brizy Cloud dashboard, go to the CMS menu and click the gear icon next to "All Posts."
- In the Asset Slug field, enter the slug for your blog section. For a URL structure like www.yourdomain.com/blog/post-name, enter blog as the Asset Slug.
- Next, set your Permalink Pattern. To achieve the /blog/post-name structure, use:
/{collectionType.slug}/{slug} |
Here, {collectionType.slug} pulls in your Asset Slug (blog), and {slug} is automatically generated from your post title. So a post titled "Introducing Brizy AI for WordPress" would get the URL:
file:///blog/introducing-brizy-ai-for-wordpress |
For full setup instructions with screenshots, see the Brizy Cloud permalink documentation.
Available permalink patterns for blog posts
Pattern | Example URL |
|---|---|
/{collectionType.slug}/{slug} | /blog/introducing-brizy-ai-for-wordpress |
/{id} | /9101925 |
/{year}/{month}/{day}/{slug} | /2026/05/20/introducing-brizy-ai-for-wordpress |
SEO recommendation: Use /{collectionType.slug}/{slug} for blog posts. It's clean, descriptive, and future-proof. Avoid the date-based pattern for evergreen content - dates can make posts look outdated even when the content is still highly relevant.
Setting Permalink Patterns for Custom Assets
Brizy Cloud's CMS supports custom content types beyond blog posts: things like Recipes, Case Studies, Team Members, Properties, or whatever fits your business. You can set permalink patterns for these custom assets exactly the same way.
Example: A Recipes collection
- In the CMS menu, click the gear icon next to "All Recipes."
- Set the Asset Slug to recipes.
- Set the Permalink Pattern to:
/{collectionType.slug}/{slug} |
A recipe called "Baked Sausage Breakfast Hash" would automatically receive the URL:
/recipes/baked-sausage-breakfast-hash |
This approach works beautifully for any custom collection. The key is choosing an Asset Slug that clearly represents the content type and matches how users would naturally search for it.
Why consistent patterns matter
When all your content of a given type lives under the same URL prefix (/recipes/, /case-studies/, /properties/), you're sending clear topical signals to search engines. It groups related content together, reinforces your site's subject matter, and makes internal linking much more intuitive.
Using Custom Permalinks to Override Defaults
Permalink patterns handle the vast majority of your content automatically. But sometimes you need more control: to organize content into subcategories, or to craft a URL that's particularly keyword-rich.
Brizy Cloud lets you override the auto-generated permalink on any individual post or custom asset.
Example: Adding a subcategory to a recipe URL
Say the auto-generated permalink for a recipe is:
/recipes/baked-sausage-breakfast-hash |
You can change this to:
/recipes/breakfast-brunch/baked-sausage-breakfast-hash |
Simply type the new permalink in the Permalink field for that asset and click Update.
Example: Adding a subcategory to a blog post URL
Auto-generated:
/blog/introducing-brizy-ai-for-wordpress |
Custom:
/blog/updates/introducing-brizy-ai-for-wordpress |
When should you use custom permalinks?
- When you want to group related content under a subcategory slug
- When the auto-generated slug doesn't include the right keyword emphasis
- When you're migrating content from another platform and need to match existing URLs
- When a post title changes but you want to preserve a more SEO-optimized URL
Important: If you change the permalink of a published page after it's already indexed, make sure to set up a 301 redirect from the old URL to the new one. Broken links and lost backlink equity are a common SEO pitfall when URLs are changed carelessly.
Custom Permalinks for Pages
Unlike posts and custom assets, standard pages in Brizy Cloud don't use permalink patterns, each one gets its URL set individually. This is actually a feature, not a limitation. It gives you complete flexibility to structure your pages however you like.
Organizing pages into virtual folders
One of the most useful applications is grouping related pages under a shared URL prefix, even if those pages don't share a CMS collection.
For example, if you offer multiple services, you can organize all your service pages like this:
/services/web-design /services/seo-consulting /services/branding /services/copywriting |
To set this up, simply click the page name in your Brizy Cloud dashboard and type the desired permalink in the Permalink field.
Why this matters for SEO: Consistent URL prefixes signal to search engines that these pages belong to the same topical cluster. It reinforces site structure, supports your internal linking strategy, and makes breadcrumb navigation more meaningful.
Using Permalinks for Local SEO
This is where custom page permalinks unlock some genuinely powerful SEO capability.
If you offer services in multiple cities or regions, but don't have a physical address in each location, you can create location-specific landing pages with URLs that target each area. This is one of the most effective tactics for local SEO, and Brizy Cloud makes it easy to implement.
Recommended URL structure for local SEO
/[service]/[country-or-state]/[city]/[neighborhood] |
Example: Web design services across multiple cities
/web-design/us/washington-dc /web-design/us/washington-dc/capitol-hill /web-design/us/washington-dc/georgetown /web-design/us/arlington-va /web-design/us/bethesda-md |
Each of these pages can be individually tailored with location-specific content, local keywords, testimonials from clients in that area, and references to local landmarks - all signals that boost local search relevance.
Why this works:
- Search engines treat the URL as a relevance signal for geo-targeted queries
- Users searching for "web design Washington DC" see a URL that immediately confirms relevance
- You can build internal links between related location pages to distribute authority
- It scales - you can add new cities without restructuring your entire site
To implement this, create a dedicated page for each location in Brizy Cloud and assign the appropriate custom permalink via the Permalink field.
Quick Reference: Permalink Patterns in Brizy Cloud
Blog Posts | ✅ Yes | ✅ Yes (overrides pattern) |
Custom Assets (e.g., Recipes) | ✅ Yes | ✅ Yes (overrides pattern) |
Pages | ❌ No | ✅ Yes |
Available pattern tokens
{collectionType.slug} | The Asset Slug set for the collection (e.g., blog, recipes) |
{slug} | The individual post or asset slug (auto-generated from title) |
{id} | The numeric page ID |
{year} | Publication year (4 digits) |
{month} | Publication month (2 digits) |
{day} | Publication day (2 digits) |
Common Mistakes to Avoid
1. Not setting a permalink pattern before publishing content. If you add posts before configuring your permalink pattern, those posts may get suboptimal URLs. Set your patterns before you start publishing.
2. Changing live URLs without redirects. Every time a published URL changes, any existing backlinks, bookmarks, and indexed pages point to a dead address. Always set up 301 redirects when changing URLs.
3. Using date-based patterns for evergreen content. /2022/04/15/how-to-bake-sourdough looks stale in 2026. Use the /{collectionType.slug}/{slug} pattern for timeless content.
4. Ignoring the asset slug. The Asset Slug is the prefix for your entire collection. Choose it carefully - it should be the word your audience would naturally use to navigate to that content type (e.g., blog, recipes, resources, case-studies).
5. Creating overly deep URL structures. While hierarchical URLs are great for SEO, going more than 3–4 levels deep (/a/b/c/d/e/f) dilutes the signals and makes URLs harder to share. Keep it meaningful but lean.
Summary
Getting your permalink structure right in Brizy Cloud is one of the highest-leverage SEO tasks you can do early in your site's life. Here's the short version:
- Use /{collectionType.slug}/{slug} as your default permalink pattern for blogs and custom assets
- Choose meaningful Asset Slugs that reflect the content type
- Use custom permalinks to create subcategory structures or location-specific URLs
- Organize pages into virtual folders using custom permalink prefixes
- Build out local SEO landing pages with a structured, hierarchical URL convention
- Never change a live URL without setting up a 301 redirect
- For the complete technical reference, including screenshots of each step, visit the official Brizy Cloud permalink documentation.
Have questions about setting up your permalink structure? Just reach out to our support team at [email protected]
Article by Bogdan
Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place and for the product roadmap.
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