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The Pros and Cons of Building Your Website With AI

on 21 Aug 2025, by Bogdan, in Blog, Cloud, Guides

by Bogdan

If you want to learn about the advantages of using an AI website builder for your business or next web project, you’re in the right place.

Integrating AI into website builders has created a whole new way to generate websites with AI. There are several benefits to this new AI approach that traditional methods like using a pre-designed template or building a site from scratch can’t match.

We’ll discuss the pros and cons of using an AI website builder throughout this article by looking at:

What’s the purpose of using an AI website builder?
The advantages of using an AI website builder (the pros and the cons as well)

👋 We’ll also introduce you to a great AI website builder you can easily sign up for and start using to enjoy the full benefits of generating websites with AI.

So, why are website builders integrating AI?

What is the purpose of an AI website builder?

The primary purpose of an AI website builder is to enable users to quickly generate websites by providing their business information.

Once you sign in, it will usually prompt you to:

Enter your business details.
For example, your business name, industry, and a short description.
Add your contact details, social links, or location info.
Select the pages you want (e.g., Home, About, Contact, Services). If it's a multi-page website.

Often, these steps vary depending on the AI builder you use. Some tools only ask for a brief business description. Others may request your business name and details about what you do in a conversation-like format. Brizy AI Website Builder allows you to instantly connect to your Google Business profile to fill in most of your business information automatically.

The AI builder will then use this information to generate a complete website, layout, unique design, and initial copy based on your answers.

But why might you need an AI website builder?

Before AI entered the picture, there were typically two ways to start building a website using a site builder. You could either start from scratch or browse a template in your niche.

Starting from scratch meant choosing a blank layout, dragging in sections, writing your own copy, and designing every page manually. It gives you full control, but it takes time and skill.

Browsing templates, on the other hand, is easier, but not always faster. You have to scroll through dozens of options, pick one that closely matches what you want, and then spend some time editing until it reflects your business style and brand identity. The length of time depends on your design skills and imagination.

AI changes that. It doesn't only offer a third option. It also speeds up the entire process. Instead of starting with a blank page or pre-designed layout, you start with a site that's already tailored to your business, with structure and content in place based on the information you provide.

In most cases, your site is ready in minutes.

Let’s dig deeper into the benefits of an AI website builder to build our case.

What are the advantages of using an AI website builder?

Using an AI website builder for your websites offers several convincing benefits, especially if you value speed, simplicity, and ease of use.

In this section, we’ll take an all-round approach by examining both the pros and cons.

Let's start with the pros.

Pros:

1. Quick website generation and design

The most significant benefit of an AI website builder is its ability to generate a fully functional, visually appealing website in a very short amount of time.

Instead of starting from scratch or spending hours browsing templates, you provide the AI with some basic information about your business, and it generates a complete site instantly. This process is far more efficient than traditional methods and is a great starting point for anyone who needs to get online quickly.

Brizy AI Website Builder goes an extra mile by allowing you to connect to your Google Business Profile account. This connection is supposed to save you from retyping your info again.

Once you're connected, the AI will automatically pull relevant details, including your business name, images, description, and hours, to generate your website. This makes the entire setup process even faster and more precise.

Quick note:

While the AI provides the initial design, you can then use an editor to customize it to your exact specifications.

2. Site content generation is automated

Additionally, AI builders can automatically create text, headlines, paragraphs, images, calls-to-action, icons, and other content for your website based on the information it is fed.

The more detailed your business description, the more accurate and relevant the generated content becomes.

For example, if you describe what your business does, who it serves, and how, the AI will reflect that in your homepage copy, service descriptions, and various page sections without requiring much editing.

This gives you a solid foundation to build on your web copy.

You can regenerate sections you don’t like

What if something feels off or you don’t like what you see?

Most platforms also allow you to easily regenerate specific sections of content if they don't quite fit your needs. They allow you to regenerate:

Entire pages, typography, color schemes, etc.
Individual sections (like hero banners, testimonials, FAQ blocks)
Just the copy, images, or icons

Or, if you prefer, you can start over until the page matches your business style, brand, and identity.

3. It generates niche-specific designs

One of the biggest myths about AI website builders is that they generate generic designs.

That’s completely not true!

AI builders are designed to create tailored websites. That’s why most builders prompt you to provide your business category and industry information so they can create a layout and structure that is relevant to your specific niche.

For example, a restaurant will get a design with a menu section and an image gallery, while a law firm's site will feature practice areas and contact forms. If you're in the fitness industry, the AI will generate a layout that fits a personal trainer or gym, complete with bold headlines, service sections, pricing tables, and booking forms.

This ensures the site feels familiar to your target audience and is functionally appropriate for your business type.

4. Automatically generate multi-page websites

While many AI builders start with a single homepage, a number of them can now automatically generate a full website with multiple pages, like an About Us, Services, or Contact page.

The best part? Each page is visually consistent and matches the overall design, style, color scheme, and typography of the homepage.

This feature can save you the work of building each additional page individually and ensures that your entire site looks and feels consistent.

5. Built-in mobile responsiveness

📈 Most people browse websites on their phones today. In fact, over 64% of global website traffic now comes from mobile devices.

With more than half of all website traffic coming from mobile devices, it pays to have a website that is mobile-friendly. AI website builders automatically handle this for you. It ensures that the site’s layout, images, and text can seamlessly adapt to different screen sizes, ranging from desktops to tablets and smartphones.

There’s no need to adjust the design for each device manually. Whether someone visits your site on a laptop or a smartphone, it will look clean, professional, and easy to navigate.

6. Ease of use

Generally, AI website builders are made for users with no technical skills. They simplify the website creation process by eliminating the need for coding, design knowledge, or even browsing through dozens of templates.

There is no need to build a site using a blank canvas.

You simply answer a few questions, and let the AI automatically generate your website for you.

Edit, personalize, and publish with a site editor

All builders also include an intuitive visual editor with a user-friendly interface. These editors make it simple to refine and personalize the site after it’s been generated.

Why?

Most of the time, the AI won't always capture the exact look, tone, or structure you have in mind.

To make the site feel like yours, most platforms offer a drag-and-drop editor to tie up loose ends. Whether it's:

Changing the color scheme to match your brand
Rewriting a few headlines and web copy, or
Swapping out default images or rearranging sections.

Some editors include AI content or page layout suggestions to make customization easier.

When you’re done, you will be able to publish your site live to your domain using the same editor.

7. The AI builder is part of a robust CMS platform

Many of the most popular AI website builders, such as Brizy AI, Wix ADI (Artificial Design Intelligence), HostingerAI, and others, are not just one-off generators. They are part of a robust, all-in-one platform that includes a built-in content management system (CMS).

This implies that once the AI generates your website, you don't have to start over or switch tools to make updates. You can continue to manage and grow your site from the same dashboard using powerful CMS tools.

What you get is more than just a simple AI design tool:

Content management. To easily add new pages, blog posts, products/service pages, and more.
Marketing and automation tools. You get email marketing, lead capture forms, CRM, and social media integrations.

SEO settings. This helps you control features like meta tags, keywords, and optimize other on-page SEO elements.
Advanced features. Add ecommerce, booking systems, gated content, user logins, analytics, etc.

Why CMS integration makes AI builders more complete

You don't just get a quick-start design tool when your AI website builder is part of a full CMS platform. You're getting everything you need to design, update, and grow your site all in one place. No need for switching platforms or searching for third-party tools.

8. It creates a solid SEO foundation

AI website builders help you start on the right foot with SEO, even if you’re not an expert. Instead of leaving you to figure out technical elements on your own, they automatically build in the basics that search engines look for.

They often generate websites with SEO-friendly elements like:

Clean URLs
Proper heading structures (H1, H2, H3) that organize your content clearly
Metadata and tags that can be auto-generated or customized later

Some builders even pull keywords and phrases directly from the business description you provide, like your services, target location, or niche, so your content naturally includes relevant terms from the start.

While this isn't a substitute for a full SEO strategy, AI website builders give you a strong head start. They set up your site with the right structure and elements from the beginning, so you spend less time fixing basic issues and more time focusing on long-term growth.

Now, let’s look at the other side of the coin and highlight some drawbacks you may expect.

Cons:

The following are some drawbacks you might face when using an AI website builder:

1. Generic designs and content if the input is vague

The quality of your site depends heavily on the information you provide.

For example, if the business description is too broad or vague, the AI may generate a generic site with bland or irrelevant copy, page structure, or even design. You'll need to be clear about what you do, who your audience is, and what kind of vibe you want for the site. Otherwise, the content and design may miss the mark.

Why?

Because AI builds based on the info you give it. That is the fundamental principle of how generative AI works.

Quick tip: To get a high-quality, relevant website, you must provide detailed, specific, and well-structured information about your business, audience, and goals.

2. It still requires human review

While AI can quickly create content and designs tailored to your industry, it’s not always spot-on.

Some parts of the content may sound awkward, miss your brand's voice, or leave out important details. Most of the time, you’ll need to review the site yourself and make edits before it’s ready to go live.

For example, this may include:

Regenerating specific sections.
Double-checking your business info.
Fixing the wording so it's accurate, on-brand, and grammatically correct.
Swapping images or editing layout sections that don’t quite fit

The AI gets you most of the way there, but you’ll still need to step in to review and refine to make the final website.

Bonus: The best AI website design tool to try in 2025

Not all AI website builders are created equal. Each platform takes a unique approach. Some focus purely on visuals, while others dig into speed, simplicity, regenerations, AI suggestions, design, customization, and additional features. What feels smooth and intuitive on one platform might be clunky or limited on another.

Check out our guide on the 7 Best AI Website Design Tools in 2025. We cover the top AI tools worth trying, including Wix ADI, Durable AI, Hostinger AI, and more.

One tool that consistently stands out for speed, useful features, simplicity, flexibility, and many other fronts on our list is Brizy AI.

Build awesome websites in minutes with Brizy AI

Brizy AI website builder is our own AI tool, and we built it to offer you the fastest, easiest way to create beautiful websites in seconds. It can generate both single and multipage websites, complete with images, copy, and a layout tailored to your niche. You can also regenerate the entire page or specific sections, fonts, and color schemes until it feels right. Then, personalize everything using the Brizy drag-and-drop visual editor.

All we need from you is your business name, description, and industry. Even better, connect your Google Business Profile, and Brizy AI automatically fills your website with existing information from your online presence. This info includes your business hours, contact details, location, images, and more.

Why we love it:

Full multi-page site generation.

Generate a complete website in one go, including homepage (default), About, Services, Contact, and Reviews pages, consistent in design, and tailored to your niche.

Connect your Google Business listing.

If you have one, Brizy pulls your info (name, hours, images, reviews) to build your site instantly. Don’t have one? Just enter your industry, site name, description, and contact details, and generate in one click.

Visual editing.

Use Brizy’s intuitive drag-and-drop builder to customize the design to fit your brand style and voice.

Built-in content management system (CMS).

Easily manage and update your content without switching tools or platforms.

Optimize SEO settings.

Dive into each page to fine-tune metadata, alt text, keywords, and other on-page SEO essentials.

White label AI website builder version.

For agencies and resellers who want to empower their clients to build beautiful websites with AI under their brand.

Once your site is ready, you only need to connect to your domain and go live. Brizy AI is hosted by us on lightning-fast AWS servers.

Get started with your AI website Builder today

Integrating AI into website builders has made it incredibly easy to start building a website tailored to your business industry and niche.

Instead of working with a blank canvas or scrolling through dozens of templates to find one that closely fits, you just provide your business details, and the AI website builder generates a website for you in seconds. It automatically generates unique layouts, fills in content, adds relevant sections §and images, and builds your website and pages based on the information it's fed.

On the other side, no AI builder is without flaws. You'll still want to edit text, tweak layouts, and match the design to your brand. Thankfully, most AI tools come with visual editors to help you make those changes without touching code.

If you’re looking for a hassle-free AI website builder that gets the job done fast and still gives you full control, Brizy AI is our top pick. It combines powerful AI generation with a smooth drag-and-drop editor. No technical skills needed.

Ready to build a site in minutes? Try Brizy AI today and see just how easy it can be.

FAQs: Common AI website builders questions

What is an AI website builder?

An AI website builder uses artificial intelligence to create a website for you based on a few inputs like your business name, industry, and description. It can generate layouts, text, images, and pages automatically, saving you time from browsing templates or working with a blank canvas.

What kind of information do I need to provide for the AI to generate my site?

Usually just your business name, description, and industry. Some tools also let you connect a Google Business Profile to pull in reviews, hours, images, and contact info automatically.

Can I customize the website after the AI generates it?

Yes. After your site is generated, you can fine-tune the layout, edit the content, change images, adjust colors, and even regenerate sections. Some platforms also allow full design control through built-in drag-and-drop editors.

Are AI websites SEO-friendly?

Most AI builders include basic SEO tools to help you manage metadata, alt tags, page titles, and more. You’ll still need to optimize your content manually, but the AI helps you start with a solid foundation.

What’s the difference between a regular website builder and an AI website builder?

A regular website builder usually starts with pre-designed templates that you customize manually. An AI website builder uses machine learning to instantly generate a custom website for you, which makes the setup much faster than choosing a template or starting from scratch.

Are AI website builders secure?

Most come with built-in security features like SSL certificates, backups, and DDoS protection. However, always check what level of security your chosen platform offers.

Article by Bogdan

Co-founder & Head of Design, Bogdan has a passion for everything that works great and looks awesome. Guilty for most of the UI and UX around this place and for the product roadmap.