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Why Brizy's White Label Website Builder is the Best Choice for Your Digital Web Agency

on 26 Feb 2026, by Veronica, in Blog, Cloud, Guides

by Veronica

In this post, you’ll learn what makes Brizy the best white label website builder to grow your agency or launch your own branded website platform.

Running a web design agency, but want to give clients a DIY website builder under your own brand? With Brizy’s white label solution, you don’t need developers, hosting setups, or technical overhead.

You get a ready-to-sell white-label platform, powerful tools, and expert support ready to help you launch and scale your business fast.

With Brizy Cloud white label, you can:

Expand your service portfolio to include branded site creation tools and increase client retention.
Launch your own branded website builder—brand it, set it up with Brizy, and start selling website packages to your clients.
Create new recurring revenue through subscriptions, upsells, and managed client accounts, all fully under your own brand.

Wondering who Brizy Cloud white label is exactly for?

It’s perfect for any agency, resellers, hosting companies, or SaaS businesses looking to offer a complete website-building experience without the time, cost, or risk of building the technology themselves.

Throughout this post, we’ll look at how Brizy delivers on these promises. We’ll break down what Brizy’s reseller web services are, the benefits, the features that make it so effective, and how to get started.

Ready to dive in? Let’s go.

Key Takeaways

Brizy white label website builder allows you to rebrand the entire Brizy Cloud platform, including the builder, dashboard, templates, and AI tools. Then offer it to clients under your own brand without the cost of building or maintaining the technology yourself.
It’s a cost-effective solution that boosts margins, improves customer retention, creates recurring revenue, and frees up your team to focus on client strategy and relationships instead of backend maintenance.

Key features in Brizy Cloud White Label include a fully branded dashboard, powerful site editor, CMS, AI website builder, Stripe integration for billing and client management, and ongoing support from the Brizy team.
Getting started with the Brizy Cloud Reseller program is simple. A dedicated Brizy team will walk you through setup, branding, and onboarding so you can start offering professional website creation services under your name in no time.

Brizy White Label can help agencies, hosting providers, and SaaS businesses expand their services, build new revenue streams, and deliver professional websites fully under their own brand.

What is Brizy Cloud White Label Website Builder?

Brizy Cloud white label is a version of the Brizy website building platform that you can offer under your own brand, instead of Brizy’s.

That means your agency or business can give clients the full features, functionality, and benefits of Brizy Cloud, but wrapped in your logo, colors, and domain. To your clients, it looks and feels like your very own website builder.

The platform itself has two main components:

What is Brizy Cloud?

To understand the white label version, it helps to first know what Brizy Cloud is.

Brizy Cloud is an all-in-one website builder and CMS that enables you to build modern websites and landing pages without writing code.

It comes with:

An AI website builder to generate AI websites in minutes, and that can also integrate with Google Business Profile or Instagram and Facebook, for easy usage of already existing business data
A visual drag-and-drop Brizy editor. It’s simple, clutter-free, and the inline editing experience is sublime.
Over 180 professional and mobile-friendly templates that cover nearly all business niches your clients are in.

It’s a managed service with built-in hosting, SSL, global content delivery (CDN), and an operational backend. This way, you don’t need to set up servers and maintenance.
Forms, popups, alerts, web stories, marketing integrations (e.g., MailChimp, HubSpot, etc), ecommerce, team collaboration, membership cloud, and client management tools.
Publishing options like custom domains, subdomains, and HTML export. On free or lower plans, some publishing is via Brizy subdomains.
Automatic updates and ongoing platform improvements.

In short, Brizy Cloud provides everything you need to build, host, and manage websites and online stores all in one place.

What is the Brizy Cloud White Label All About? (Our main focus)

The white label version in Brizy Cloud allows you to replace all the branding components in Brizy with your own elements.

That means that the builder, dashboard, CMS, published sites, and your client experience will carry your company’s name, and not Brizy’s. In a way, you get to run Brizy Cloud, similar to the way we do it, but as if it were your own platform.

Quickly, some of the specific elements you can replace or mask include:

Your own logo in the dashboard and builder interfaces.
Using a custom domain for the dashboard rather than the Brizy domains.
All system-generated emails (password resets, invites, etc.) are sent from your address/branding.

The Support, About, and branding links visible in the builder or client area point to your own URLs.

So your clients might not even know that Brizy is the underlying provider. Is this beneficial for a business like yours? Let’s find out.

The Brizy White Label Advantage

Discover the key benefits that make Brizy’s white label website builder a game-changer for your agency or business.

Scalability

Brizy’s white label platform is built to grow with you.

You can take on more clients and web projects without hiring extra staff or training new developers.

As your client base expands, our support team and infrastructure scale alongside you, so you can deliver more websites, handle more users, and never worry about capacity issues.

In short, you focus on growth; we handle the backend heavy lifting.

Cost Effectiveness

Building your own website builder takes years of development and a massive upfront investment. With Brizy, you skip all that.

There’s no need for in-house development, salaries, training, or infrastructure costs. You don’t pay for hosting, servers, or platform maintenance unless you choose to self-host. In that case, go for the Enterprise plan. You’ll have the option to integrate Brizy into your own branded environment.

You cut costs, you boost profits!

Every dollar you save on development and upkeep increases your profit margins. It also frees you to reinvest in marketing, sales, or client relationships instead.

Expand Your Client Service Offerings

By adding Brizy’s white label to your toolkit, you instantly expand what you can offer clients.

Instead of just delivering websites, you can now give clients a complete DIY site-building experience under your own brand. Let them create landing pages and full websites, or create sites for them.

This not only increases client satisfaction and retention but also helps you stand out from competitors who offer limited, one-off design services.

Launch a New Recurring Stream — Fast

Brizy gives you a ready-to-go, market-validated platform that you can deploy immediately.

No coding, no beta testing, no long development cycle. You can launch your branded website builder, start selling packages, and generate revenue in days—not months.

Because the product is already proven and trusted by thousands of users worldwide, you’re entering the market with confidence and speed. You can sell subscription plans, upsell managed services, and handle billing, payments, and client management all from one dashboard.

Improves SEO efforts

Here’s what Ben Munger, founder of Agency Designs, had to say:

“Our SEO results have been great! Being able to create city/location pages very easily really helps our efforts to rank local businesses.”

One of the biggest wins for Agency Designs after switching to Brizy was a clear improvement in their SEO performance, especially in local rankings.

Want to see more success stories like this? Check out how various agencies grow and succeed with Brizy.

Better Client Satisfaction and Retention

Happy clients stick around, and Brizy makes that easier.

When you deliver professional, on-brand websites fast, clients see real results sooner. That means higher satisfaction, lower churn, and a stronger reputation for reliability.

Plus, Brizy’s intuitive interface lets your clients manage their own sites with ease, reducing back-and-forth support requests and freeing up your time.

Direct Access to a Dedicated Brizy Success Team

Behind the platform is the Brizy team and support experts who are fully dedicated to helping agencies succeed. We handle the infrastructure, platform updates, and feature improvements for you. Our team also stays ahead of industry trends, design standards, and SEO best practices, so your clients’ sites always perform at their best.

Think of us as an extension of your agency, one that never stops improving your service.

Stronger Brand Reputation

Every website you deliver through Brizy white label strengthens your brand.

Because the platform is modern, reliable, and designed for high performance, every project you ship reflects professionalism and quality.

Over time, your clients will recognize you as a full-service digital partner. They won't see you as just a web design provider. And this makes it easier to attract higher-value clients and form lasting business relationships.

Pro tip: Choosing the right white label partner makes all the difference.

Next, we’ll walk you through Brizy’s core features and services. Hopefully, you’ll see how they align perfectly with your agency’s goals and give you the flexibility, control, and growth potential you need to scale your business.

What are the Key Features Offered in Brizy White Label?

If you choose the Brizy white label solution, you’re getting access to a full suite of our features, services, and functionalities. Let’s break down some of the common features you can expect.

1. Full White Label Branding

We know how important it is for agencies to own the client relationship. By removing “Brizy” from the builder, dashboard, domains, and login screens, your agency takes full credit for the platform. That trust factor helps you look like the tech provider, not just a middleman.

For example, when clients log in through your builder.youragency.com, it reinforces your brand at every touchpoint. That small detail can boost your business's credibility and professionalism in a client’s eyes.

Our job will be to run technical stuff in the background, like hosting, server maintenance, global CDN, etc.

2. White Label AI Website Builder

Read our guide on how to generate a website in 5 minutes using the Brizy AI website builder.

That’s the same speed at which you can create websites or prototypes for your clients. Or even allow clients to generate sites themselves, depending on your Brizy white label plan.

With the AI website builder under your brand, clients can:

Connect to their business listing via Google Business Profile, Instagram, or Facebook.
Instantly generate a single or multi-page website using only their business information, such as the name, industry, description, and contact information(optional).

Regenerate AI layouts, design, color palettes, etc., and refine further with a fully rebranded Brizy site editor.

Who It’s For and Brizy Plans

Brizy offers two different plans for its white label version.

Two main models:


Models	You build websites for clients(Agency)	Clients build sites themselves via your branded platform (Reseller/SaaS)
Agency Plan	You do the work, create sites for clients. Clients may have limited access to the workspace. Billing is handled by you (outside Brizy).
The reseller program		You let end users sign up and build their own sites under your branding. You can set pricing, plan structure, and possibly integrate payment systems (Stripe) etc. Brizy handles infrastructure.

3. Direct Access to Brizy Success Team

It is a partnership. So, you’ll get a whole Brizy team behind you to walk you through the entire onboarding process. They help with every technical detail so your white label platform launches smoothly.

Some of the areas where you’ll get guided support include:

Setting up DNS records for your custom domain
Creating secret keys and API connections

Stripe integration for billing and client management
Webhook setup for automation

4. A Complete Client Dashboard Under Your Brand

In the reseller program, your clients will use a dashboard that looks like it was built in-house once the platform is live. They can build and design websites using fully rebranded Brizy drag-and-drop tools.

Manage domains and publishing options
Collaborate with team members in real time
Manage billing and invoices, pause or cancel subscriptions.
Access templates, blocks, and design assets

Basically, it's the full Brizy Cloud experience, just rebranded for your agency. The best part is you also control the entire client experience on the platform from the dashboard and billing, to templates and support resources.

5. Deep Stripe Integration for Client Management, Pricing Plans, and Billing

Stripe powers the business side of Brizy White Label. With Stripe, you can:

Create product IDs and pricing plans
Manage client subscriptions and accounts (by logging in through your Brizy reseller account first)
Add multiple payment methods to your site

Bundle other services (like SEO or hosting) with your white label builder
Create coupons and seasonal promotions (e.g., Black Friday discounts)
Generate sales and billing reports

Stripe makes it simple to monetize the platform and run a scalable business. And what you do on Stripe is updated accordingly on the white label platform.

We’ve got a Brizy white label course to walk you through how to run, manage clients, product, pricing, and billing on Stripe and Brizy.

6. Create Starter Templates (1-Click Install)

You can build complete web projects for specific niches, such as restaurants, healthcare, or whatever matches your target clients' niche. Package newly-created projects as starter templates and showcase as preview images on your reseller website, template listings, or other marketing materials. Clients can then pick a template they like and install it in one click, starting with a fully preconfigured design you’ve created.

Read this guide on how to create and offer your own custom templates in Brizy for more information.

7. Offer Free and Paid Plans

You can launch a freemium model to attract new users. Let them start on a free plan and upgrade to paid tiers when they’re ready. This is a proven strategy to build recurring revenue and long-term client relationships.

Can resellers have their customers become affiliates?

Create an Affiliate Program

Yes, resellers can have their customers become affiliates. All you need to do is head to the Stripe marketplace and add an app under Marketing & Sales, for example, Rewardful. That way, you can turn your biggest fans into promoters.

Keep in mind, though, the affiliate program isn’t run by Brizy. It’s entirely up to you to set up and manage.

8. White Label Video Documentation and Tutorials

You’ll get access to over 70 videos to help ensure that your users have the documentation to get started with the white label builder. Download these videos to create a knowledge base for your clients to understand various aspects of the builder and CMS. Doing this generally streamlines your customer support efforts.

Quick note: Customer-facing support is fully your responsibility. Brizy’s support is dedicated to you as the reseller, not directly to your clients.

These features work together to give your agency a complete website creation system that delivers results for your clients. The best part? You can offer all of this under your own brand without needing to be a website expert yourself.

How to Get Started with Brizy White Label

Getting started is easy after you purchase a Brizy White Label plan. It’s a one-on-one process, and most of the setup happens on Brizy’s side, so don’t worry if you’re not technical. A dedicated onboarding team will reach out to guide you through each step and make sure nothing is missed. Here’s what the process looks like overall:

1. Rebrand the platform. You’ll receive a welcome email from Brizy that also asks for your business information, including your brand name, logo, favicon, domains, URLs for your About and Support pages, and more. Brizy’s team will replace all of this from their side. You’ll also include an email address to white label all platform communications (like account creation, password resets, and user notifications).

2. Set up DNS records. After white labeling is complete, Brizy will share a file with your DNS records so you can connect your domain. If you’re not comfortable with DNS setup, the team can help you through it.

3. Integrate Stripe payments. Create a Stripe account (if you don’t already have one) to manage clients, billing, and payments in your Pro website builder. This is where you’ll create your free, paid, or freemium pricing options.

4. Add starter templates. Swap out Brizy’s default templates with your own. This allows your users to start building from your agency’s designs instead of the standard library.

5. Launch your reseller site. You’ll get access to a turnkey reseller website you can modify and start selling to clients as soon as possible. It includes an Academy page with over 70 white-labeled video tutorials to help your clients learn and succeed on the platform.

White Label Pricing in Brizy?

To access Brizy’s white label features, you’ll need to subscribe to either the White Label or Enterprise plan.

White Label Plan. Starts at $159/month. This plan gives you full access to the branded platform, including your own logo, domain, and client management features. Comes with 10 websites by default.

Enterprise Plan. Designed for enterprises that want deeper integration. It includes everything in the White Label plan, plus on-premise hosting (optional), white label documentation, unlimited workspaces, and tiered discount pricing. For a personalised quote, submit your request here.

Both options are built to help you resell Brizy under your brand while maintaining full control over how you manage clients and pricing.

Who Can Benefit from Brizy White Label?

Brizy White Label can benefit any business that wants to offer website creation services. It’s particularly useful if you’re running an agency, freelancing, or managing a hosting or SaaS business. Here’s a quick look at who benefits most and how:


Business type	How Brizy White Label Helps
Web agencies	You can expand your services to include website creation or let clients build their own sites under your brand. It’s a cost-effective way to scale without hiring additional designers or developers.
Hosting providers (without a website builder yet)	You can include a website builder in your hosting plans so customers can create and manage their own sites without leaving your platform for third-party tools. It’s a simple way to increase customer retention and add more value (plus profit) to your plans.
SaaS platforms	Bundle a branded website builder into your software as an add-on or upsell. This creates a new recurring revenue stream and boosts profitability.
Entrepreneurs	Launch your own “build your website” business using Brizy’s ready-made platform, templates, and reseller site to start earning right away.

Generally, if your clients need websites, Brizy White Label can slot into your business model.

Conclusion

The easiest and fastest way to offer website creation services is to partner with white label website builders.

With such a partnership, you get a powerful website builder that your clients can use to create and manage their own sites. You can also build websites for them yourself, all under your brand.

Brizy white label website builder lets you rebrand the entire Brizy Cloud platform so it looks like it was built by your company. Plus, our team will help you get fully onboarded and ready to go.

In this post, we’ve covered the many features and benefits that make Brizy white label website builder a complete solution for agencies, freelancers, and hosting providers who want to scale their services. If you’re ready to start offering website creation under your own brand, explore Brizy White Label today and see how easily you can grow your business.

Brizy White Label Website Builder FAQs

Does Brizy appear anywhere on the platform?

No. The entire platform is fully rebranded with your name, logo, and domain. Your clients will only see your brand throughout the dashboard, builder, and login pages.

Does Brizy offer support for my clients?

No. Brizy provides support for reseller accounts (you), not your end clients. However, to make your client support easier, you’ll get access to over 70 white label tutorial videos you can add to your dashboard or knowledge base. These videos help your clients learn how to use the builder and CMS on their own.

How do payments work?

All billing and payments are handled through Stripe. You can create and manage products, pricing plans, coupons, and promotions directly from your Stripe account. Your clients pay you, not Brizy. This gives you full control over your revenue.

Can I offer both free and paid plans?

Yes, you can create both free and paid plans within Stripe and offer them to your clients.

What if I’m not technical?

No problem. Brizy’s team will guide you through the full onboarding process from setting up DNS records and APIs to integrating Stripe and configuring webhooks. You’ll have hands-on help until everything is running smoothly.